The new product line catalog of Izoterm

Customer: Izoterm

Location: Tirana

Service offered by PAS+P: Product Catalogs, Promotion Materials, Design

Period: February 2014

Izoterm is a company which produces and trades mainly construction materials. It opened the first polystyrene production factory in Albania. This factory produces variety construction products and techniques, mainly those of thermal insulation. The company recently has started a new production line of decorative building materials. This technique was not known in Albania and until now these elements were made ​​with plaster materials. Technological innovations enable now to make these buildings decorative panels out of polystyrene material, which is lighter, easy to mount, as well as competitively priced. To promote the production line, Izoterm assigned to PAS + P the design of a product catalog that would contain all line elements, about 160 unique models. Looking like an easy task, rather this catalog employed a lot of efforts to complete. The models were designed in 3D but their finalization went through several design techniques. Models created were accurate and detailed after technical profiles to help engineers and carpenters. This catalog except 3D models contains all technical profiles and exact possible dimensions. The models, which were the focus of the catalog, were displayed over a black background which accentuated all the details.